Brand Licensing Europe is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
The Retail Mentoring Programme is a free CPD-accredited course that educates retailers on the WHO, HOW and WHY of brand licensing:
WHO
Relationships are key in the brand licensing industry. This course will help you to establish relevant contacts with leading brand owners, agents, manufacturers and fellow retailers.
HOW
Learn about everything from definitions within a licensing agreement to tips on scrutinising consumer trend data. This course covers the full licensing cycle will build your knowledge, your confidence and your professional network.
WHY
Licensed ranges consistently outperform general retail sales. Securing the rights to brands which your customers are already loyal fans of will lead to enhanced engagement, increased spend and - most importantly - happy customers.
Between March and September 2024, the Retail Mentoring Programme will include:
Learn the fundamentals of licensing, from key terminology to understanding how a licensing agreement works.
Take advantage of this programme to upskill yourself or develop your team members licensing knowledge. This is the perfect opportunity to make contact with big brands in a smaller forum.